Maclaren, the premium parenting company and creator of the world’s first umbrella-fold baby buggy has released the first of its kind, a limited edition Maclaren BMW Buggy and accessory collection.
This limited edition buggy is now available exclusively through Harrods until the end of February 2013.
The BMW Buggy will join Maclaren’s highly sought after Objects of Design collection amongst the ranks of other premium brand partners, which have included Burberry, Philippe Starck, Lacoste, Lulu Guinness and Juicy Couture.
Like BMW, Maclaren has been synonymous with its history of high performance, engineering excellence and innovation for decades.
A collaboration of form and functionality, the Maclaren BMW Buggy combines luxury, elegance and sporty styling.
“It’s a shame it only seats one.”
Quoted and overheard by the creative teams at Maclaren including Maclaren’s own Carolyn Komminsk, Design Director for the Original British Buggy brand who oversaw this project and development in collaboration with the BMW Lifestyle team and BMW´s brand licensing agency, Global Icons.
Suitable for babies from 6 months, the Maclaren BMW Buggy features a multiple position seat recline, custom BMW insignia buckle and a BMW interior-inspired removable seat liner.
Responsibly sourced and built with an aluminium frame, sustainable and recycled material options were an integral part of the design lending the Maclaren BMW Buggy to be a fully recyclable model. Automotive styling and design touches like rear reflectors and authentic BMW-inspired wheels give this buggy a sleek look, while the lightweight chassis and easy, compact fold make it classic Maclaren.
Available in three colours; Black, Silver and Blue, the BMW Buggy sells for a recommended retail price of £285.
February 8, 2013
abbie
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